A P2P campaign is a fundraising method in which your supporters raise money on behalf of your nonprofit by sharing online campaign pages with their own social circles. It’s a great way to expand your reach, attract new donors, and spotlight your cause to increase your fundraising.

In peer-to-peer fundraisers, supporters share their unique, personalized campaign pages. Crowdfunding campaigns, in contrast, have supporters share one central fundraising page. Both rely on supporters helping spread the word about your fundraiser.

Instead of asking your donors for a contribution, P2P campaigns empower them to advocate on your behalf within their most comfortable circles. As they shift from supporting your mission to raising funds, they will become even more connected and committed to your cause.

An all-in-one CRM with peer-to-peer fundraising tools makes it easy to create a campaign and track the collective engagements of individual donors and supporters. With insights into the interactions occurring with your mission, you can strategically plan future communications.

CharityEngine’s all-in-one CRM solution offers optimized P2P fundraising tools that are already integrated with your donor database, making it one of the top peer-to-peer fundraising platforms.